Social Media · KOL Marketing · SEO

I write for people who scroll fast and forget faster.

Social media and KOL marketing for brands in finance and fintech. Five years of learning what an audience actually watches, fears, and shares — then building the message around it.

The promise

Use AI as an enabler — without letting the brand lose its voice, or its connection to people.

Stockbit · Indonesia

Both channels grew 78%. That is not a lucky post — that is a system.

Instagram gained 250,355 followers and X gained 37,159 over the same period. Two different platforms, two different content strategies, and within 0.2 percentage points of each other on growth rate.

Instagram

+250,355

322,395 → 572,750

+77.7%

X

+37,159

47,976 → 85,135

+77.5%

Total added

287,514

followers across both

What I do

Three disciplines that keep answering each other.

Social Media Marketing

Strategy, content planning, copywriting, publishing, and the analytics loop that tells you which of those actually worked.

KOL & Influencer Marketing

Matching creators to a brand by audience overlap and tone, not follower count — then briefing them so the message survives the handoff.

SEO

Search intent and social intent are the same question asked two ways. I use one to sharpen the other.

Selected work

Four pillars, one audience.

Everything below ran on Stockbit's Instagram and X. Each card opens the original post.

Market Trend

Whatever the market is doing this week is what the audience is already thinking about. The job is getting there before the conversation cools.

Meme

The fastest way into a finance audience is to be funny about the thing they are already anxious about. Timing is most of the craft.

Feature & Motion

Built with product marketing: core message, positioning, timeline, execution. A feature only lands if someone can picture using it.

Pop Culture

Borrowing a reference the audience already loves buys three seconds of attention. What you do with those three seconds is the whole job.

© 2026 Izul Fikri Amal

Social Media · KOL Marketing · SEO